Aardvark Records Press Release – 30 Sept

Press Release 30 September 2010

Aardvark Records Hits Add Value to International Brand Names
PENRYN, CORNWALL (30 September 2010)

In the not too distant past, branded stores and large retailers used music as a backdrop. The modern branded retail experience has made large strides since the days of mindless musak. Today’s retailing market creates in-store playlists with as much care and deliberation as GCAP Media, BBC Radio or XM Radio Programme Directors. It’s all about creating the right mood, ambience or lifestyle to attract and engage customers – as well as reinforcing essential brand identity.

Aardvark Records, the Cornwall-based British independent record label, has today struck a deal with Diseño Musical ®, one of Spain and Portugal’s largest providers of in-store music and video programming.  The company specializes in creating musical environments selected to suit the needs of respected brands to influence the way people shop, eat and have fun.

Diseño Musical will handle Aardvark’s catalogue of nearly 1,000 songs – which includes dance music chart hits from the likes of Yahel, EricM, Jeff Alford as well as new pop and rock releases from Callel and The Truths – and the label’s popular music videos.  Branded clothing shopping outlets, restaurants, cinemas, supermarkets, coffee chains, bistros, health clubs, malls and bars are some of the venues that broadcast music provided by Diseño Musical.

The deal with Diseño Musical follows from successful deals with similar companies. Aardvark provides music to the American based EOS Music and videos to the In Store Sports Network, providers of music videos to over 2,000 Foot Locker and Lady Foot Locker retails outlets in the US.

“This deal has come at the perfect time for the label,” said Alex di Savoia, Aardvark’s Managing Director.  He continued with: “We’ve been building our own brand profile in Spain, Portugal and Latin America.  Our music and videos will link us to some exciting Spanish and Portuguese brand names over the coming months. The exposure for us is brilliant, especially as we have plans for our key acts to tour Spain and Portugal in 2011.”

For more information regarding this press release, please contact Alex di Savoia:
Tel +44 (0) 1326 376 013 or  email alex@aardvarkrecords.co.uk or visit www.aardvarkrecords.co.uk

ENDS
About Aardvark Music
Launched in 2000, Aardvark Records, a subsidiary of Aardvark Music Ltd, is a Fair Trade record label and music publisher. This goes beyond ensuring its artists receive a higher than industry average royalty split. It also means it does its best to ensure that expenses are handled responsibly and are kept to a reasonable level.

Aardvark is also a Green label. While it is unlikely for any international label to be Carbon Neutral in the near future – its aim is to get as close to that benchmark as possible. To achieve this the label was an early pioneer in the digital realm. It has invested heavily in digital music and audio solutions – partnering with some of the best businesses in the field.

It has racked up a series of firsts. Aardvark was one of the first record labels to use podcasting. It was also one of the first labels to support internet radio. Other firsts include: providing music videos to YouTube, Google Video, Singingfool  and a host of other online music video entertainment websites; providing full tracks on MySpace, Reverb Nation, Bebo and Last.fm, and using widgets for people to share our music and our videos with their mates.

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