Apple’s App Store

Over 1.5 billion applications (apps) have now been downloaded for the Apple iPhone & iTouch. All that in about a year. And it was just about a month ago when that number was 1 billion apps. The rapid sales of the new 3GS phone have played a large part in this amazing increase. Over 40 million iPhones & iTouches have been sold.

For bands, this means that more and more media content will be viewed on devices such as the iPhone. If your main web presence is your MySpace page, then no one can listen to your music on the iPhone because MySpace’s music player is Flash-based, and the iPhone/iTouch does not support Flash as of now. It does support YouTube. Are you on YouTube? Are you on the sites that stream music through their own apps on the iPhone (Pandora, iMeem, etc)?

Media consumption continues to change rapidly, and bands must be acutely aware of these changes to be sure they make it easy to be discovered.

Stay tuned,
Erik
erikrostad.com
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