Beatles: The Video Game

You know a major shift has occurred when the Beatles, yes, the Beatles, release their songs digitally to a video game but still don’t have their songs on iTunes. It was just announced that the Beatles will release part of their digital catalog to be included in the “Rock Band” video game.

The announcement noted that:

“experience The Beatles extraordinary catalog of music through gameplay that takes players on a journey through the legacy and evolution of the band’s legendary career.”

Paul McCartney added:

“it will feature different periods of the band — you get early days, Liverpool, then psychedelic, and on from there. It’s very cool. And I like the idea that the game introduces kids to music, you know?”

There are three different price points for the game. The basic game will cost $60, the game with a special Beatles guitar will cost $100, and a limited edition game will cost $250. The game is scheduled for a late fall release for Xbox 360, Playstation 3, and Wii.

No numbers were released on the size of the deal for the Beatles estate. I just find it fascinating that the Beatles are going with an interactive experience with their music instead of just an audio experience for their first foray into the digital realm.

Stay tuned,
Erik
erikrostad.com