Browsing all posts in brand tie-in.

Brands Using Music

I have previously blogged about the emotional connection that music makes in relation to brand awareness and consumer connection. I think that music used in advertising is helpful both to the company and to the artist. I have written in the past about the fact that an artist is paid for the emotional attachment a [...]

Wrigley Vive tu Musica

Wrigley, the famous gum company, is making strides into music discovery in Latin America. As part of a promotion for it’s “5″ brand of gum, Wrigley will launch an internet campaign called “Vive tu Musica” (Live Your Music), where bands can submit their music into a contest. The contest will narrow down to 5 finalists [...]

Banana Republic Collaboration

Here is some news for musicians out there looking for alternative revenue streams. Banana Republic has just announced the launch of a ’09 Spring/Summer comprehensive advertising campaign that will highlight popular musical artists. The artists will appear in billboards and print ads wearing Banana Republic (BR), their songs will be played in stores across the [...]