Browsing all posts in new price models.

iTunes Pricing

Last month, I blogged about the new pricing structure for iTunes. My prediction was that consumers would move towards cheaper or free alternatives if iTunes raised their prices from $0.99 to $1.29 for the most popular songs. So far, the data appears to confirm my suspicion. Overall revenues for iTunes are down, even though fewer [...]

New iTunes Pricing

iTunes is branching out from it’s $0.99 per song pricing structure. iTunes has now launched a 3-tiered system with price points of $1.29, $0.99, and $0.69. Supposedly, the higher priced items will skew towards the songs with the highest demand. Initial results are that 46% (138 of 300) of the top 300 tracks have pricing [...]