For the first time ever, the number of 15-24 year olds establishing a new profile on Facebook has dropped. It’s just not as cool when your parent or your parents friends can look in on what you are doing.

My prediction is that a new site pops up to take the place of Facebook for teenagers. They are not using Twitter as much as was expected. This new site will need to have the ability for teenagers to transfer their Facebook profile, photos, etc. seamlessly. Once all of the adults become established on Facebook, the teenagers will find somewhere new to hang out away from the old people.

It will be interesting to see if another site like Facebook pops up or if it will become more fragmented based upon interests. For instance, will all teenagers flock to one site or will they flock to many different ones?

The numbers are quite impressive though for older users. The 26-34 year old bracket now consists of 46% of Facebook users. This is up from 40% just last year. And the highest growing group is the 35-54 year olds who are now up 8% over last year.

As a musician or artist, it will be important to follow these trends based upon your listener demographic. If you are reaching the teenage crowd, then watch to see where they go from Facebook.

Stay tuned,
Erik
erikrostad.com
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