Browsing all posts in social networking sites.
Social Media & Creativity
Does this new emphasis on Twitter, Facebook, and MySpace take away from the creative process? Is it possible that the artist begins to spend too much time updating Facebook instead of writing new songs? Yeah, the major artists have teams completing the social networking, but sometimes that becomes obvious. If a corporate intern is doing [...]
How can artists use SuperFan?
Superfan, a new site that allows you to become fans & superfans of almost anything, is a good tool for artists to look into. This site has the potential to connect a large group of people around particular bands. Already, some of the most popular items on the site are music groups. On SuperFan, fans [...]
Twitter Users & Music Purchases
A recent report by the NPD Group found that Twitter users purchase more digital music downloads that non-Twitter users. In fact, they purchase 77% more! Twitter users are also twice as likely to visit sites such as MySpace & Pandora to discover new music. Now, some of these numbers need to take into account that [...]
New Role for Record Labels
Two rappers are providing a glimpse into the changing landscape of the role of the record labels. In the past, record labels would try to find bands that were just on the verge of breaking and making it big. They would bankroll the album and provide initial funds for touring. Now, it seems that labels [...]
Facebook vs. MySpace
It’s official. Facebook has now surpassed MySpace in unique visitors. For May 2009, Facebook had 70.278 million unique visitors compared to 70.255 million for MySpace (results by comScore). Yet, for artists, MySpace is still the go-to site for music. A MySpace page is still a requirement and it seems to have a better platform for [...]
Twitter’s Limitation for Artists?
Are there any negatives to using Twitter? All we read and hear about these days is the Twitter phenomenon. And other than the naysayers who think Twitter is the ultimate in narcissistic adoration, does anyone who uses it not like it? I think one clue into this is the low level of people who Twit [...]
Text Messages per Month
Nielsen just released data to say that the average teenager sends 2,272 text messages per month. That’s almost 80 a day. That’s a lot. What does this mean to musicians? One big insight here is that this shows us the way that teenagers are communicating. Phone calls and messages are decreasing. It takes too long. [...]
Social Networking Trends for Musicians
Do you know where your fans are? What about the social networking trends? Where are people spending time online? Nielsen just released some numbers for the top Social Networking sites. The results are pretty impressive and tell a lot about current trends: Facebook drew 250 million minutes on their site in April ’09 (up 699%). [...]
Twitter Traffic
Unique views to the Twitter website went from 19 million in March to 32 million in April. That’s amazing. It’s also a 68% increase over one month. We’re talking big numbers here. The obvious implication is that Twitter is hot. If you are an artist and are not on Twitter, get on it now. And [...]
For the People
A very communist-sounding new site has just been launched that combines the power of social networking with an extensive paid music collection. The People’s Music Store has just signed a deal with Universal Music that will license more than 300,000 songs, bringing the total to the site The idea behind the site is that the [...]
