Browsing all posts in web presence strategies.

Vevo Music Service

The much awaited online video channel for Universal Music has taken further steps forward. This video channel will be a partnership between YouTube and Universal Music and will live at vevo.com. Universal Music currently has the highest numbers of viewers for a particular YouTube channel. That’s great for Universal, but also a bit of a [...]

Daring Dylan

Bob Dylan has been experimenting with some new ideas in the music business. First of all, Dylan has an album set to be released on April 28th. As part of the promotion for the album, Dylan is releasing some of the singles in some pretty random places. The latest song can be streamed at newsweek.com [...]

Social Networking vs. Email

Are you noticing more and more of your time being spent on Facebook as opposed to Gmail? If so, you are not alone. A recent study from Nielsen concluded that Social Networking Sites have participation levels of 67% compared to email’s 65%. This is the first time that social networking sites have overtaken email’s importance. [...]

Short Thoughts on the Long Tail

The discussion continues over the Long Tail. Simply put, the Long Tail refers to the selling of a large number of niche products in small quantities. So, in the past, record stores would only carry a few thousand of the top-selling albums in their stores. If you wanted more obscure works, you had to go [...]

We7 Live

We7 is officially out of beta format. We7 is the website that ran with the business model of having ad-supported song and album streams. Peter Gabriel is a founder, investor, and board member. The site has a catalog of over 3 million licensed songs from all 4 major labels as well as some of the [...]

Mobile Devices

I blog about the following topic a lot because I think it is very important for musicians to keep in mind. The developing world is adopting mobile technology at an astounding rate. Many people in developing countries will access the internet for the first time on a screen smaller than your hand. Information will be [...]

Musica Nokia

Nokia Music has just launched an online music store in Spain. This adds to their current array of country-specific online stores in Ireland, Netherlands, and Australia. The store has a catalog of over 4 million songs from all 4 major labels as well as some of the independent labels. The songs can be accessed through [...]

CreateSpace

Things keep getting better for independent artists who want to promote their music from their living rooms. Amazon.com is increasing their influence in the arena through their CreateSpace website. Through CreateSpace, artists can set up an area online where they sell their MP3′s and where they will be listed on Amazon.com’s MP3 store. The really [...]

Mobile Devices

One of my part-time jobs is in web design. I am consistently telling my clients that they must adopt their websites to smaller screens. I know that in many households, bigger and bigger flat screen monitors are being used for television and computers. But the numbers are telling a much different story in terms of [...]

Mobile Media

Since purchasing the iPhone about a week and a half ago, my internet use has changed drastically. I now check my email more on my phone than on my laptop. I open links on my iPhone. I am discovering new music on this device. And I am interacting with media on a screen smaller than [...]