Daring Dylan

Bob Dylan has been experimenting with some new ideas in the music business. First of all, Dylan has an album set to be released on April 28th. As part of the promotion for the album, Dylan is releasing some of the singles in some pretty random places.

The latest song can be streamed at newsweek.com of all places. The song is titled “Feel a Change Comin’ On.” A flash section on the homepage of Newsweek links to the page where the song can be streamed. It also opens up a new window for the song so the user can continue browsing the web while listening to the song.

Dylan is also pursuing interaction with his fans. On his site titled ‘Beyond Here Lies Nothin‘,’ fans can submit their own ideas for lyrics alongside the lyrics that Dylan has written. There is then a community gallery where lyrics are posted from fans around the world.

These are great and unique ideas for Dylan. Finding songs on unexpected websites and creating opportunities for interaction will be some of the more successful ways in which artists will create buzz.

Stay tuned,
Erik
erikrostad.com