iLike Promotions

iLike, the social networking site with a music focus, invites its users to “discover new music with friends.” In addition to helping search for new artists, they also have a great platform for letting users know about upcoming concerts in the area. And now, for its 30 million registered users, iLike is beefing up their concert promotion capabilities.

This is great news for concert promoters, venue owners, bands, and booking agents. They will now have the ability to target advertisements for upcoming shows based upon location and musical taste. These targeted ads will also be a welcome increase in income stream for iLike.

This shows how the currency of the internet is traffic. My guess is that these social networking sites will begin to be known as experts of particular styles of music. Fans seeking a particular genre will know which site to go to and promoters will have the ability to target their ads directly to an interested consumer base.

This helps to streamline business for bands. In the long run, targeted ads save money and reach the people most likely to attend the concert. These social networking sites also allow bands to track who is interested in their music and can base a tour schedule based upon this interest. In a way, they can predict concert attendance to a greater extent than in the past.

Stay tuned,
Erik
erikrostad.com