Mobile Devices

I blog about the following topic a lot because I think it is very important for musicians to keep in mind. The developing world is adopting mobile technology at an astounding rate. Many people in developing countries will access the internet for the first time on a screen smaller than your hand. Information will be shared and consumed on small portable devices as much or more than on desktop or laptop computers.

Take India as an example. India is expected to have 230 million 3G subscribers by the year 2013. 3G or third generation technology allows for the faster transfer of data over wide area cellular telephone networks.

Some ways in which this technology is assisting in developing countries is in the immediate exchange of pricing information. For example, a farmer in a rural part of India does not have to rely on buyers to find the price of his goods. He can now tap into the global information market to see if he is getting a good price or if he is getting ripped off.

This is also important for musicians. Is your web presence built upon the idea that most people will be viewing your site on huge desktop screens or on small mobile devices? Is your website set up to show well on a mobile device? Can people easily access your music through the mobile device? And what tools can be used to promote your music and band on mobile devices?

Stay tuned,
Erik
erikrostad.com