MySpace Ads

MySpace keeps making it easier & easier for small bands to get their names out there. MySpace has now launched a MyAds program that will allow bands to advertise to specific MySpace users based upon location and demographics. Bands will create banner ads and basically compete monetarily against other bands to obtain coveted spots.

Another benefit is that these ads will be available to be used elsewhere, such as in emails or websites, to drive traffic to the band’s MySpace page. There are 1,100 categories from which to choose from for groups to run the ad to. And bands must at least spend $25 as a minimum for the ad campaign. MySpace will also share detailed analytics with the band so they can see how many people visit, where they are from, etc.

For MySpace, this offers an opportunity for “easily an incremental eight-figure opportunity” said Jeff Berman, president of marketing and sales for MySpace. Berman went on to say “I don’t think Mick Jagger is waking up on a Friday morning worrying about driving traffic to a show but The Rolling Stones cover band guy is. This service is for groups well-known in the scene as well as the guys playing in their high school auditorium.”

Yet another tool for upcoming bands to get their names out there.

Stay tuned,
Erik
erikrostad.com