Pearl Jam Bundle

Pearl Jam has found a creative way to sell their new album by bundling it together with a ticket sale at the point of purchase. Pearl Jam will roll this out for their upcoming Australian tour. They will offer the following two option in addition to the price of the ticket:

• $15 Australian ($12.36) – New album with one live bonus track.
• $31 Australian ($25.54) – New album, live track, albums from tour openers (Ben Harper, Relentless 7, and Liam Finn).

It will be interesting to see how many albums Pearl Jam can sell. It is a smart move to offer auxiliary products at the point of sale.

Stay tuned,
Erik
erikrostad.com
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