Radio Advertising

Radio advertising revenues are decreasing at rapid rates. All of these stats compare the 2nd quarter of this year with the second quarter of 2008 and the data comes from the Radio Advertising Bureau (RAB)

• Local & national terrestrial advertising accounts down 25% over last year 2Q to $3.4 billion.
• Overall radio advertising revenues down 22% to $4.2 billion for the period, according to data from the Radio Advertising Bureau (RAB).

Not a great time to be in radio. But radio stations have not exactly been helping themselves with syndication and small playlists. The consumer has become their own DJ and radio has missed the boat.

Stay tuned,
Erik
erikrostad.com
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