Text Messages per Month
Sunday, 7th June 2009
Nielsen just released data to say that the average teenager sends 2,272 text messages per month. That’s almost 80 a day. That’s a lot.
What does this mean to musicians? One big insight here is that this shows us the way that teenagers are communicating. Phone calls and messages are decreasing. It takes too long. A text message is fast. You can sneak them in during class, in the bathroom, on the bus. So, what is the communication format that best matches a text message?
Communicate in the way that your fan base is used to. Follow artists & bands that are already using Twitter to see how it can be used for your band. 2,272 text messages a month.
Stay tuned,
Erik
erikrostad.com
Follow me on Twitter
